Beschrijving
This book explains how and where licensing fits into a corporation’s organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies and guidelines for licensing technology and provides advice on acquiring the best deal in a given circumstance.
Find out how today’s top technology-based companies get the greatest return on their intellectual property, and how you can too.
A total hands-on guide to cutting-edge technology licensing strategies
Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of technology licensing, reveal how today’s top technology-based companies are maximizing the value of and return on their intellectual property. They also offer hands-on advice and guidance on how you can do the same in your company. With the help of numerous real-life case studies that demonstrate licensing strategies now used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, and other industry leaders, they tell you everything you need to know to:
- Determine where technology licensing best fits in your company’s overall business strategies
- Establish a successful licensing program tailored to your company’s vision and goals
- Create and successfully manage a technology portfolio
- Quickly and easily calculate royalty rates
- Put the lessons learned at top technology-based companies to work in your company
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